Top Marketing Tools In 2021

Anupama Nair
3 min readJun 4, 2021

2021 has been one of the most challenging years for businesses everywhere. Some might argue that it has been a spectacular year for marketing companies as more & more companies opt in to new marketing strategies & moving to digital.

That also means that it is now more important than it ever has been, for us, in the field of marketing, to look to improve efficiency & work better. Today, we have collated a list of tools that can help you get ahead in this journey.

  1. Asana

Asana is certainly not one of a kind. But it is one of the best task management softwares that we have tried.

Asana allows you to create tasks, assign it to team members, assign priority & set up projects across teams within your organisation. You can also view these tasks as lists or in a calendar format & so on.

Our Favourite Feature : You can set sub tasks with dependencies in certain people, within tasks. This ensures that tasks that have dependencies, never get lost in the mess.

2. Google Analytics

Analytics allows you to track every move a customer makes, on your website. If you’re using a website builder, all you need to do is copy & paste your tracking code & you get all the analytics data on customer behaviour. If you don’t, you can always copy javascript code & place it within the <head> tag of your HTML page.

Our Favourite Feature : You can see the pages visitors have checked out, the drop rates across pages & so on under “behaviour flow”

3. SEM rush

SEM rush is possibly the most popular keyword research tool out there. From identifying the traction across various keywords to getting detailed information on the traffic sources, organic keywords & advertising that leads customers to a particular website. It can help you plan out the sites you want to target, the budget you want to assign to keywords & the perfect keywords for you campaign.

Our Favourite Feature : You can add a whole bunch of keywords onto your campaign. Then, you can download an Xcel sheet with all the keywords & upload that right onto your Google Ads account.

4. Canva

Here’s a tool that allows you to create amazing graphics, even social media posts in megre minutes. All you need to do is signup for a free account & get started. Some of Canva’s features are so advanced that it would take you only 10 minutes to make video advertisements in a jiffy. It comes with templates for presentations, social media, advertising, print media & everything else.

Our Favourite Feature : You can collaborate with your team & create graphics & videos together simultaneously on the cloud

5. Mailchimp

We all know that email marketing has been one of the most important ways to reach out to active leads & even revive leads that are dwindling. Mailchimp is an all-encompassing software that not only lets you send out bulk emails but also lets you design them without much experience with design or HTML. It comes with several templates & design to cater to all your needs.

Our Favourite Feature : You have the ability to create your own designs & save them as templates. Then every email you send out, automatically follows your brand guidelines.

6. AppSumo

AppSumo is a marketplace for up & coming sass products. They cater mostly to small to medium enterprises & startups. Their repertoire has several saas products, most of which are marketing tools. You can find most of these tools at least 50% Off compared to their market price, in exchange for just a sign up form.

Our Favourite Feature : Lifetime deals. A lot of marketing softwares charge by the month. But on Appsumo, you can find a lot of those tools on Lifetime deals!

7. Webflow

We all know of Wordpress & Wix, but have you heard of Webflow? Webflow is a low-code platform to build websites in a matter of hours. Best part, unlike the other two, you are not limited by pre-existing templates. Webflow allows you to design websites, just like you would on photoshop… except, you would now be able to design websites that actually function.

Our Favourite Feature : You can hard code any feature you want, in HTML but everything works on webflow off the bat. You’re just designing but it’s a website!